function rcTrackViaDatalayer( data ) {
    // Only proceed if the dataLayer has already been instantiated
    if( typeof dataLayer === 'undefined' ) return;

    // ensure we have all the required data
    if ( ! data.action || ! data.category ) return;

    // push the event data
    dataLayer.push( {
        eventCategory: data.category,
        event: data.event,
        eventAction: data.action,
        eventLabel: data.label,
        eventValue: data.value
    } );
}

function rcTrackViaFallback( data ) {

    // ensure we have an instance of google analytics
    if( typeof _gaq === 'undefined' ) return;

    // ensure we have all the required data
    if ( ! data.action || ! data.category ) return;

    // push the event data
    return _gaq.push( [
        '_trackEvent',
        data.category,
        data.action,
        data.label,
        data.value
    ] );
}

// for debug purposes
function rcTrackViaConsole( data ) {
    console.log( "Analytics Event" );
    console.log( "Category: " + data.category );
    console.log( "Event:    " + data.event );
    console.log( "Action:   " + data.action );
    console.log( "Label:    " + data.label );
    console.log( "Value:    " + data.value );
}